Pushkar · Rajasthan · India

Women's & men's garments,
handcrafted in Pushkar.

Custom prints, custom fabrics, custom designs — made to order for brands and boutiques worldwide.

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Trusted by brands across Europe & South America

Fashion labels, retailers and concept stores produce with us — quietly, under their own name.

Private label Six countries Volume production Repeat seasons

Client references shared on request.

The Atelier

A family-run garment atelier, two generations deep.

From our floor in Pushkar, Rajasthan, our artisan tailors cut, print and finish garments for womenswear and menswear labels across Europe and South America.

Every piece leaves the atelier checked by hand.

Fabric Families

Four fabrics. One standard.

Select a fabric to view its styles in the catalogue.

Catalogue

The style library.

A lookbook, not a shop — every style below can be produced in your prints, your fabrics, your label.

Fabric
Silhouette

No styles match this combination — try another filter.

A sample of our styles, shown with placeholder prints. The full library holds 1,200+ designs — shared on request.

Menswear

The menswear library.

Shirts and trousers, cut for men — in cotton, silk and cotton-slub. Made to order in your prints, your fabrics, your label.

Fabric
Category

No pieces match this combination — try another filter.

A sample of the menswear range — the full library is shared on request.

Made of
Fabric detail — placeholder
Capabilities

From your sketch to your shelf.

Custom prints

Block, screen and digital printing, matched to your artwork or developed with you.

Custom fabrics

Sourced and developed to your hand-feel, weight and drape.

Design development

From a sketch, a tech pack or a reference piece — we build the pattern.

Private label

Your labels, your tags, your packaging. The piece is entirely yours.

Made to order

From first samples to full production runs, sized to how your brand actually buys.

In-house sampling

A dedicated sampling studio, so development never waits on production.

How we work

Four steps, one floor.

01

Sample

From your sketch, tech pack or reference piece.

02

Produce

Cut, printed and sewn under one roof.

03

Check

Hand-finished and inspected, piece by piece.

04

Ship

Packed and dispatched worldwide.

80+
Artisan tailors
100,000+
Pieces a year
1,200+
Styles in library
2
Generations of craft
Our Story

Woven over two generations.

From a single cutting table in Pushkar to labels across six countries — the thread has never changed.

Chapter One

A single table

Sugarcane begins as a family workshop in Pushkar — one cutting table, a handful of tailors, patterns drawn by hand.

Chapter Two

The floor grows

Word travels from boutique to boutique. The workshop becomes a floor — printers, cutters and finishers under one roof.

Chapter Three

A second generation

The founders' children take their place at the table, carrying the same standard to a wider world.

Today

Six countries, one standard

80+ artisan tailors, 100,000+ pieces a year — and every piece still leaves the atelier checked by hand.

Inside the Atelier

The floor, the hands, the making.

Pattern cuttingEvery style begins on kraft paper — drafted by hand with tape, rule and curve before a single metre of cloth is touched.
Layer cuttingDozens of layers are stacked and cut in a single pass, so every piece in a run matches the last exactly.
StitchingDigitally screen printed silk runs under the needle. Each tailor follows one garment through, seam by seam.

More from the floor — team, printing tables and dispatch — arrives with the next shoot.

Journal

Notes from Pushkar.

Short dispatches on craft, cloth and life on the atelier floor.

Journal · Craft · Film

Why block printing still matters

Wooden blocks, carved by hand, pressed one repeat at a time.

Read the note

One of our artisans printing cotton by hand — the block is inked, placed by eye and struck with the heel of the palm, once for every repeat across the length of the cloth.

Every block starts as a slab of seasoned teak, carved by a karigar whose family has cut patterns for generations. Pressed by hand, no two repeats land exactly alike — a slight drift of ink, a breath of overlap.

That drift is the point. It is the difference between a print that was made and a print that was manufactured — and it is why a buyer can spot one of our pieces across a showroom.

Journal · Material

From sari silk to finished silhouette

How a fabric with a past life becomes a dress with a future.

Read the note

Sari silk arrives at the atelier with its own history — a lustre new yarn cannot imitate. It is washed, sorted and re-mastered before a single pattern touches the table.

The result drapes like water and photographs like candlelight. It is the quiet luxury at the heart of our silk line.

Journal · Behind the scenes

A day on the atelier floor

Chai at eight, cutting at nine, the hum of eighty machines by ten.

Read the note

The floor wakes slowly: bolts unrolled, chalk lines drawn, the first seams running before the sun clears the rooftops.

By evening, every finished piece passes through one final pair of hands. Nothing ships that has not been held, turned and checked.

Contact

Questions? Talk to us directly.

Whether it's about fabrics, prints, minimums or your order — message us and we'll reply personally, within one business day.

Chat on WhatsAppFastest reply · +91 70700 12323 Email ussales@sugarcaneclothes.com

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